The Official Guide (Dealer Edition)

►As professionals in the agricultural industry know, accurate and reliable 

    equipment information is important. The Official Guide, the official guide of the

    equipment industry since 1937, provides equipment dealers and other decision

    makers with the latest and most detailed information on farm equipment.

►The Official Guide is considerably different from any other Guide available in the

    marketplace today.  It is the only guide which provides access to a database of

    actual reported dealer and auctioneer prices.  These are found in the online

    "Yellow Pages" and included with a guide subscription.

Specialty Guides

►The Farm Equipment Official Guide contains detailed

    specifications, values and serial number listings for 60

    years of farm equipment. 

►The Outdoor Power Equipment Guide contains

    detailed specifications, values and serial number

    listings for Lawn and Garden Equipment and tractors

    under 40hp. It is the only guide which provides access

    to a database of actual reported dealer and auctioneer

    prices in the Yellow Pages.

►Internet version of The Official Guide.

►The Real-Time Guide contains the same data as the Official Guide plus has

    the ability to create professional looking quotes and calculate error free 

    equipment prices.

►Allows you to instantly analyze the latest sales activity in your area. Real-

    time data is updated automatically as reported sales are received from

    dealers and auctioneers across North America.

Appraisal Manager

►The CD version of the Official Guide.

►Appraisal Manager contains the same data as the paper Official Guide plus

    has the ability to create printable appraisals and connect to the Internet for

    real-time analysis of recent dealer reported sales.

►Additional features include:

          • Access to values from all North American Official Guide Regions

          • Values calculated automatically with point and click appraisal process,

             adjusting for equipment options, hours and condition.
          • ‘Yellow Pages’ provide online access to equipment sales reports

►The dealer's sales quoting software solution.

►IRON Quote Sales Suite is a complete Sales Management software

    solution for equipment dealers. This product helps dealerships

    improve profitability and communication in the sales department

    across all dealership locations.

►The Suite offers a variety of helpful tools to increase sales of your

    farm or outdoor power equipment. It's integrated with our Real-Time

    Guides and offers complete equipment inventory management

    access to easily update equipment listings. Other valuable modules

    include customer profiling, electronic price lists, computerized

    quoting and finance calculator.

Inventory Manager

►An easy-to-use software package that allows you to track and

    manage your equipment inventory. You can enter the information

    about your inventory, attach pictures and use the system  

    for asset tracking or uploading to the Internet.

►Enables you to track and manage your equipment inventory

    without being connected to the Internet. Other benefits include

    reducing repetitive data entry, creating advertising and

    generating reports as well as time and cost savings.

►IRON Search gives equipment dealers the opportunity to

    increase their exposure and widen their customer base on the

    Internet by listing used ag, construction and outdoor power

    equipment on www.ironsearch.com.

►20 million people visit IRON Search each month and 105,000

    units were reported as sold last year.

►IRON Classifieds, www.ironclassifieds.com, is a used

    equipment listing service for private sellers. All listings on IRON

    Search are also listed on IRON Classifieds.

►Designed to allow dealers to connect with other dealers, search

    for equipment, find IRON Solutions forms and find industry

    information. 

►This site is for agriculture equipment dealers only.

►Register for your free account at the IRON Dealer webpage.